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Press Releases

- Next stop for James Bond: Cape Town, Africa

- Cape Town Builds Stature As Premier Convention Destination

- Business Artikel

- Vers van de Pers

- Congrex group expands brand, AGS to rebrand first

- CTICC flies high as bids roll in

- Record Occupancy Raises CTICC Revenues

- Cape Town & Western Cape Secures Eight Major World Conferences Despite Economic Gloom


May 30, 2011: Next stop for James Bond: Cape Town, Africa

This last week of May saw the long-awaited global launch of the latest Bond novel, “Carte Blanche," set largely in Cape Town. The new James Bond is written by author, Jeffrey Deaver, and is set in Serbia, London, Dubai, and the Mother City of Cape Town.

Asked about why he chose Cape Town for the backdrop of his book, author Jeffery Deaver commented, “I've been coming to Cape Town for ten years. I love the country. And true to James Bond novels, Cape Town is exotic and beautiful."

In the novel, readers get a brief history of South Africa; are introduced to local musicians like Thandiswa Mazwai and Ladysmith Black Mambazo; and local wines, bobotie and umqombothi (Zulu beer).

Unlike market leaders such as London, New York, and Paris, destination Cape Town is considered a "challenger" brand and is an emerging player in a league with cities like Melbourne, Rio de Janeiro, and Barcelona.

“This acknowledgment by Deaver, on top of World Cup exposure and our latest accolade from Tripadvisor naming Cape Town the Number One Destination in the World in their 2011 Travelers’ Choice Awards, is an acknowledgement of the inspirational setting of Cape Town. The unique mix of Cape Town’s cosmopolitan urban landscape against the backdrop of its remarkable natural beauty is unparalleled. Cape Town is the perfect setting for a Bond film, and as a challenger brand, has the required conspicuous and mysterious feel about it,” said Mariette du Toit-Helmbold, CEO of Cape Town Tourism, “The timing is perfect, building upon the positive awareness created for our destination during the 2010 FIFA World Cup amongst a very broad international audience.”

Denis Lillie, CEO of the Cape Film Commission, said: “We were very excited that the latest Bond novel has been set in Cape Town as it is inevitable that the book will be made into a movie, and this means filming in the city. Bond films are classics, and with this new novel added to the catalogue, it would be repeatedly broadcast on TV and in homes across the globe for decades to come, showcasing Cape Town again and again. On the back of the production of Safe House with Denzel Washington earlier this year, Cape Town now also has Universal, Warner Brothers, and 21st Century Fox shooting in Cape Town and - with overwhelming interest also surfacing at the recent Cannes Festival - this is further recognition of Cape Town as an outstanding, value-for-money, and technically capable location


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19 May 2009: Cape Town Builds Stature As Premier Convention Destination

Two places up from its previous ranking, Cape Town’s meeting industry has proven its resilience in difficult economic circumstances. The improved ranking serves as an endorsement of the industry’s expertise and professionalism. Following news released last week, Cape Town now holds the 35th position in the highly acclaimed ICCA (International Congress and Convention Association) Global Ranking against its previous position as 37. This follows from a submission of comprehensive data by the Cape Town Convention Bureau in support of 42 conferences held in the destination in 2008.

ICCA is a prominent international meetings organisation and the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA boasts over 850 members in over 80 countries worldwide.

“We are growing and holding our own as a viable meetings destination compared to other competitive convention cities internationally. For our stakeholders and business tourism partners this news is welcome at a time when the tourism industry has faced some serious economic challenges. The results for us speak of a sector that is incredibly hardy; without the input of all players this would not be possible. We will work to ensure that business tourism remains a key driver of Cape Town’s long-term economic and infrastructural development goals, “says CEO of Cape Town Routes Unlimited (CTRU) Calvyn Gilfellan.

The Cape Town Convention Bureau led by Executive Manager, David Frandsen will represent the city at this year’s 2009 IMEX Exhibition in Frankfurt, Germany later this month (26 - 28 May 2009). The destination’s improved global ranking is expected to add value to the convention bureau’s performance at future international platforms in the year ahead.

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Business Artikel

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Vers van de Pers

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Congrex group expands brand, AGS to rebrand first

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CTICC flies high as bids roll in (09 Dec. 08)
FOUR new international congresses have been won by Cape Town International Convention Centre (CTICC) which will bring nearly 5 000 delegates and as much as R600 million in spending power to benefit Cape Town’s coffers over the next few years.

Hosting the International Astronautical Congress in October 2011 will see 2 000 delegates and scientists from space agencies and institutes across the world fly in to the city.

CTICC has also been selected for the December 2014 congress of the UNI-Global Union Congress drawing a further 2 000 International Trade Unionists to the Mother City. More than 900 unions representing 15 million members will attend.

The International Aquarium Congress to be hosted at CTICC in September 2012 will see some 500 delegates from overseas in Cape Town. Some 350 nuclear professionals arrive from 60 different countries for the Youth Nuclear Congress 2010 being held at CTICC  in July 2010. Dirk Elzinga, managing director of CTICC, says international events like these are an accolade to the world-class facilities provided by the convention centre which are on par, or better, than many in other popular destinations around the globe.

“Word quickly gets around in this industry if a venue is not up to scratch in any way, and we have to diligently prove and improve our service constantly. It does not matter how beautiful Cape Town may be as a destination if the delegates have a bad experience when under our roof. We expect our figures to increase noticeably from 2009, given the rise in the number of large events we will be hosting.” He says that by 2013 the number of international tourists in South Africa, generated by delegates who have attended events at CTICC, may be more than one million. On average R2 400 is spent per delegate, per day, on registration, accommodation, local travel and transportation, gastronomy and souvenirs when in Cape Town. The total spend of 5 000 delegates attending an average 5-day congress is estimated at R600 million.

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Record Occupancy Raises CTICC Revenues (03 Nov. 08)

Consistently high occupancy at Cape Town International Convention Centre has contributed to a particularly profitable financial year for the convention centre which this year completed its fifth year of operations.

The improved performance saw revenues for the centre rise by 28.5% to R129m (previously R100m) and a 37% increase in CTICC’s contribution to its holding company Convenco, up from R30.3m to R41.5m.

The high demand for CTICC’s larger venues during the year ended June 30 2008 saw total occupancy of the exhibition halls rise 12% on the previous period to 59% - an increase that is even more spectacular considering the exhibition space itself increased at the beginning of the year. Other venues at the CTICC reached equally high occupancy levels such as the Ballroom (63%) and the main Auditorium (48%).

Venue rentals and food and beverage services were the most significant contributors to the year’s total revenue with the former up 26.2% and the latter by 32.8%. During the period CTICC’s highly accredited kitchens catered for 325 banquets.

During the period the centre welcomed almost 550 000 delegates – well above targets set across all event categories. CTICC managing director Dirk Elzinga said that the record occupancy of the centre’s large venues had put enormous pressure on the CTICC’s resources.

“This makes any further future growth increasingly difficult to achieve,” he said. “We are, however, fortunate that the Board of Convenco is making very good progress in securing the Customs House site for the expansion of the CTICC. We are all hopeful that the project will soon get the final green light.”

Because of space constraints and a number of extremely large conventions held during the year, the total number of events held at CTICC stabilised at approximately 500 after four years of year-on-year growth.

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CAPE TOWN and the Western Cape Province in South Africa appears to be bucking the current trend of gloomy economic forecasts with eight major world conferences having been secured. Scheduled to take place at the Cape Town International Convention Centre during the period 2011 to 2014, the events are proof indeed that life, economy and planning for the future continue, regardless of economic cycles. This will be the first time that most of the organisations are holding their conferences in Africa. While three of the conferences are related to health: Wound

Healing, Occupational Health and Dental Research among them the majority are connected to the sciences. “With Cape Town’s Mark Shuttleworth, the second tourist in space, a viable Cape Town produced electric car having received praise at last month’s Paris Motor Show; and South African Elon Musk hoping to shuttle astronauts to and from the international space centre by 2011, it is both an honour and fitting that Cape Town and South Africa plays host to the International Astronautical Federation’s congress,” says Cape Town Routes Unlimited Chief Executive, Calvyn Gilfellan, who also welcomed the European Science Foundation’s choice of

Cape Town for their congress next year. The Cape Town and Western Cape Convention Bureau is a strategic business unit of Cape Town Routes Unlimited, the official tourism destination marketing organisation for Cape Town and the Western Cape. Of particular relevance for a South Africa increasingly focused on the sciences is the International Astronautical Federation’s choice of Cape Town for their 62nd congress in 2011. “Hosting the IAC will be a major milestone

for the development of space activities in South Africa, and I look forward to working with all of you to make this first IAC held in Africa the best one ever”, says Dr Peter Martinez, head of the South African bid committee for the congress. Having previously visited the likes of Monaco, Tokyo and Monterey, the International Aquarium Congress will be another first time visitor to Cape Town, holding its 8th such gathering at the CTICC. “This is a truly prestigious event that is held every four years and caters almost entirely to Aquarium Directors and Curators from around the globe”, says Dr Patrick Garratt, Managing Director of the Two Oceans Aquarium. Between them, over a combined 41 days, the eight conferences will be bringing in R129 million (US$11.8

million) and roughly 9 650 delegates. “In this time of economic turbulence, this news is hard evidence that Cape Town and the Western Cape continues to prosper and allows us to look ahead to better times,” says Gilfellan.

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