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Drs. Désirée C.T. Smits van Waesberghe works as a Representative for several International Organizations as Association Management & Development Consultant, Convention Industry Specialist and Marketing Advisor. She travels the world consulting to leading global organizations, associations and corporations on scenario planning, development of future strategy, driving innovation and change. She has particular interest in the evolution of South, East and West Africa, the emerging economies and the future of Associations, Meetings and Events (MICE market).

Mrs. Smits van Waesberghe founded her company CAPEMOTION CC in March 2003, taking advantage of the Western Cape’s growing attractiveness for international business opportunities and strengthened by her expatriate experience to start-up the Marketing Department for the Cape Town International Convention Centre (CTICC), seconded by the Amsterdam RAI Group (contractor).

Client list:
Amsterdam RAI Group, Association Global Services (AGS), Banque Paribas, Cape Town International Convention Centre (CTICC), Chambre Française de Commerce & d’Industrie (CFCI), Computer Technology Industry Association (CompTIA), CONGREX Group, Ernst & Young, Environmental Markets Association (EMA), Global Cold Chain Alliance (GCCA), International AIDS Society (IAS), Lumus, Namibian Abattoir Association (NAA), National Association of Poultry Professions in Togo (ANPAT), Nelson Mandela Children’s Fund (NMCF), Poultry Association of Zambia (PAZ), South African Tourism (SAT), Supply-Chain Council (SCC), Thebe Investment Group, United States Agency for International Development (USAID), World Food Logistics Association (WFLO).

Désirée graduated in European Studies and International Law at the University of Amsterdam (1994), has a Licence Degree L.E.A. at the Sorbonne, University of Paris IV (1993) and studied Public Relations and Mass Communication at the University of Utrecht. Désirée is fluent in 5 languages: Dutch, English, French, German, Spanish, she understands Afrikaans and a bit of isiXhosa.

During her professional life she participated in numerous trainings, including: SCOR – Supply-Chain Operations Reference Model, Events Pro, HSMAI – Hospitality Sales & Marketing, NIMA – Netherlands Institute of Marketing, CHANGE – Teamwork, ISP – International Security Partners, IMA – International Meetings Academy, ICCA – International Congress and Convention Association – Executive Program, British Business Fluency, NIBE – Generic Banking Education.

Memberships: VONK – Vrouwelijke Ondernemende Nederlandse Klub (co-founder & president), SANEC – South African Netherlands Chamber of Commerce, NMCF – Nelson Mandela Children’s Fund (volunteer Imizamo Yethu), NCK – Nederlandsche Club te Kaapstad (ex Board Member), MICE Club South Africa, ICCA – Committee Member, ASAE – American Association for Association Executives, ESAE – European Association for Association Executives, MPI – Meeting Professionals International, and several Students’ Unions.

Désirée has lived, studied and worked in the Netherlands, Switzerland, Spain and France and travelled extensively in over 50 countries. She now lives in Cape Town, South Africa with her husband and sons.


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